Seller Program Guidelines
Last updated on February 18, 2014
This product is governed by the terms set forth in your Superlinks Service ("Superlinks Seller Terms") contract.
The Superlinks Display Ad Network is a service for managing multiple monetization sources of online display advertising inventory. In the Ad Network and Ad Exchanges, advertisers and ad networks are considered "Buyers", and publishers are considered "Sellers".
Sellers must adhere, and ensure that any third party to whom they provide access to the Superlinks service under their account also adheres, to the following policies: (i)Platforms program policies; (ii) the Superlinks Seller Program-specific policies stated below on this page, and (iii) when displaying AdWords ads on their sites, the AdSense Program Policies, wherein "seller" is referred to as "publisher." Please note that any restatements of the Platforms program policies in these Superlinks Seller Program Guidelines are for clarification purposes only and do not limit the application of the Platforms program policies to Sellers. Seller is not permitted to use Google Ad Exchange, OpenX, Appnexus or Superlinks if Seller was previously suspended or terminated from using other Google syndication products because Seller violated applicable terms and/or policies.Superlinks Ad Exchange Seller Program Guidelines
The Platforms program policies and the Superlinks Seller Program guidelines immediately below apply to a Seller when offering inventory through services and technologies available through the Ad Exchange user interface.Seller Partner Policies
Seller Partner Registration. If any website for which Seller sells advertising inventory through the Ad Exchange, including without limitation, an Embedded Site (i.e., a website with an embedded video player that contains advertising inventory offered for sale on the Ad Exchange), is owned by Superlinks (i.e., the owner of any website that a Seller does not own, but for which the Seller sells advertising inventory through the Ad Exchange, including without limitation, the owner of an Embedded Site), the Seller must register such website through the Network Partner Management functionality. Seller must have a direct contractual relationship with Superlinks granting Seller all necessary rights to make available and manage the applicable website's inventory through the Ad Exchange. Only websites for which the Seller Partners own the root domain and that were not previously disapproved by Google may be registered through the Network Partner Management functionality.
Restrictions on Passing and Redirecting Inventory. Inventory coming from Superlinks to the Ad Exchange may be subject to rules set within the Ad Exchange (including, but not limited to, auction rules). Thus, before sending an impression to the Ad Exchange,
Video Inventory (Beta). Video inventory (i.e., in-stream ad calls from both linear video content and online games) coming from Superlinks to the Ad Exchange is allowed only when the Seller either (i) owns the video player, (ii) owns the video content, or (iii) holds exclusive sales rights to the video content. Seller is responsible for ensuring that all Embedded Sites comply with the DoubleClick Ad Exchange Seller Program Guidelines.Site Content Policies
In addition to the content restrictions in the Platforms program policies, websites or other properties that display Ad Exchange ads also must not contain any of the following:
- Pornographic, adult, or mature content.
- Violent content.
- Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group.
- Excessive profanity.
- Hacking/cracking content.
- Online gambling or online casino-related content.
- Illicit drugs and drug paraphernalia content.
- Sale of alcohol.
- Sale of tobacco or tobacco-related products.
- Sale of prescription drugs.
- Sale of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns).
- Sale of products that are replicas or imitations of designer goods.
- Sale or distribution of pre-written term papers or student essays.
- Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.
- P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement
- Promotion of black-hat hacking, cracking or warez
- Any other content that is illegal, promotes illicit or harmful activity, or infringes on the rights of others. This includes sites that provide “how-to” information on bomb-making, lock-picking, and similar topics
- Defamatory or libelous content
- Distribution of viruses, malware
- Pay per click or pay per search programs
- Chat/Instant Messaging
- Video chat and live streaming
- Proxy sites and / or significant unmoderated UGC (user-generated content)
In addition to the Invalid activity provisions in the Platforms program policies, Sellers must also comply with the following:
Site Behavior. Sellers are prohibited from displaying ads served through the Ad Exchange on websites and other properties that do any of the following: (i) change user preferences or initiate downloads without the user's express consent, (ii) redirect users to unwanted websites, or (iii) contain pop-ups or pop-unders or any other elements that interfere with site navigation.
Traffic Sources. Sellers may not provide inventory on the Ad Exchange that do the following:
- Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. For clarification, this prohibition precludes the use of any system that overlays or creates ad space on a given site without the express permission of the site owner, including without limitation toolbars.
- Receive traffic from online advertising that doesn’t promote what an ad promises.
Seller must provide accurate domain information in its calls to the Ad Exchange. Superlinks will not process ad requests with domain information that is inaccurate, and as a result, a blank ad may appear. Seller may only make calls to the Ad Exchange from domains that Seller has registered with Superlinks.Altering code
Ad code may not be altered, nor may the standard behavior, targeting, or delivery of ads be manipulated in any way that is not explicitly permitted by Superlinks. For example, Sellers may not adjust or alter information that is (a) sent from a client to a Superlinks tag or ad code or (b) sent from an Superlinks tag or ad code to a client.Ad Caching
Ads served to mobile applications ("In-App Ads") or sites accessed through a mobile browser may not be pre-cached, cached, or stored in any fashion. Such ads must be requested dynamically and, on sites designed for viewing on mobile devices, be refreshed when the page is refreshed.Ad Placement
Ad code may not be:
- Displayed in pop-ups, pop-unders, exit windows, expanding buttons, animation or other similar methods.
- Obscured by elements on a page.
- Placed on any non-content-based page.
- Placed on pages published specifically for the purpose of showing ads.
- Integrated into a software application of any kind, including toolbars.
- Placed on pages whose content or URL could confuse users into thinking it is associated with Google, OpenX, Appnexus or Superlinks due to the misuse of logos, trademarks, or other brand features.
- Placed on, within, or alongside other Google products or services in a manner that violates the policies of that product or service.
Placed in email programs or in emails, including but not limited to email newsletters, except Sellers may, at Google's and Superlink’s discretion, place ad code in webmail (i.e., email accessed through a web-based service) and webmail programs if they (i) do not send to Google ad requests containing any content from the webmail, and (ii) implement the ad code pursuant to any instructions provided by Google.
In addition, no more than 5 Google Ad Exchange or Appnexus ad units may appear per page. No more than 4 OpenX ad units may appear per page. On sites designed specifically for viewing on a mobile device, no more than 1 Ad Exchange unit may appear per page.
In mobile applications ("Apps"), at most one ad may be displayed on a single screen at a time. Thus, if the ad is fixed to the screen top or screen bottom, the number of ads is capped at one. If the page scrolls, only one ad may be visible on the screen at a time. In addition, In-App Ads may not be placed (i) underneath or adjacent to buttons or any other object such that it interferes with a user's typical interaction with the App, or (ii) in a manner that otherwise obstructs the user from viewing the content in an App.
In-App Ads also may not be placed on a "dead end" screen. There must be a way to exit a screen without clicking the ad (for example, a "back", "close" or "menu" button). Otherwise, the user must be notified that the home button will exit the App.Seller Restrictions
Seller's use of a remarketing list ("User List") of any DoubleClick advertising cookies associated with a User ("User Cookie") must comply with both the Interest-based advertising provisions in the Platforms program policies, and the following policies:
Advertising Cookies Policy. Seller's use of the User Cookie via a User List is also subject to the Google Advertising Cookies Policy.
User List Transparency. Seller grants to Google the right to display to any User whose associated cookie ID is part of Seller's User Lists (i) that the User's associated cookie ID is on at least one of Seller's User Lists and (ii) the applicable Seller's domain or display name. Seller grants this right regardless of whether or not Seller has opted to make its inventory available by anonymous id.In-App Ad Remarketing
Services may include beta features, which can be enabled at Seller's discretion. Beta features may have unforeseen issues and are provided "as is." Any use of beta features will be solely at Seller's own risk. Google is not obligated to provide support for beta features. Google may cease providing beta features as part of any services.Auto-Update Minimum CPM Recommendations (Beta) Sellers that opt-in to the auto-updated minimum CPM recommendations are responsible for the minimum CPM setting applied to each ad unit. Technical Support
Prior to making any support request to Superlinks, Sellers will first use reasonable efforts to fix any error, bug, malfunction, or network connectivity defect without any escalation to Superlinks. Thereafter, a support ticket request for technical support can be submitted by emailing email@example.com.
From time to time, Superlinks will consult with Seller with the objective of optimizing the performance of their ad units on the Ad Exchange.Payment Threshold
Sellers must have a minimum balance of $100 in their Superlinks account at the end of a given month to receive payment from Superlinks via Paypal, Payoneer or Direct Deposit (US Only). Sellers must have a minimum balance of $500 in their Superlinks account at the end of a given month to receive payment from Superlinks via Wire. Account balances under $100 will roll-over into the following month.