The Top 19 SaaS SEO Tools [2023]

As a business owner in the digital realm, you’re probably well aware of the crucial role that search engine optimization (SEO) plays in achieving success. However, keeping up with the ever-changing search algorithms and optimizing your website can be a daunting task. This is where Software as a Service (SaaS) SEO tools come in to assist you. 

SaaS SEO tools provide you with valuable insights into your website’s SEO performance, track your progress over time, and offer actionable recommendations to boost your rankings.

In this blog, we’ll dive deeper into the world of SaaS SEO tools and how they can help you achieve your online goals.

What Do SaaS SEO Tools Do?

Getting your website to appear high in search engine results is crucial and is a common goal for many businesses. But with so much to keep track of, it can take time to figure out where to begin. Luckily we have SaaS SEO tools. 

SaaS SEO tools make SEO accessible to everyone. They allow you to analyze your website’s SEO performance, track your progress, and give you insights to improve your rankings. With these tools, you can better understand your website’s visibility, optimize your content and identify areas where you need to improve. 

SaaS SEO tools can be a valuable asset for businesses of any size, whether you’re just starting or have been around for years. They provide an affordable and efficient way to optimize your website and stay on top of the ever-changing SEO landscape.

SaaS SEO tools can be a valuable asset for remote teams, as they allow you to optimize your website and track your progress from anywhere while working remotely, which can lead to high-paying jobs in the SaaS industry.

So, if you’re looking to boost your website’s rankings and attract more traffic, SaaS SEO tools might be just what you need.

The 19 Best SaaS SEO Tools

If you’re looking to improve your website’s search engine optimization (SEO), there are various tools available to help you. However, with such a wide range of options to choose from, it can be overwhelming to decide which ones are the most effective for your needs. To help you get started, we’ve compiled a list of the best SaaS SEO tools. This guide provides you with an overview of their best features, pricing, and other relevant information to make your SEO journey as smooth as possible.

1. Ahrefs

Ahrefs is a popular and comprehensive SEO toolset that provides a range of features to help website owners and digital marketers improve their online visibility and search engine rankings. The platform offers a suite of tools such as keyword research, site audits, content analysis, backlink analysis, and much more. 

By utilizing Ahrefs, users can closely monitor their website’s ranking performance, track their competitors’ SEO strategies, and discover new opportunities to improve their search visibility. Its robust features and data-driven insights make Ahrefs a top choice for businesses of all sizes looking to excel in their online marketing efforts. 

Key features

• It monitors the performance of your website by keeping track of keyword rankings, organic search traffic, and other essential metrics to enhance your SEO strategy. 
• It assists in discovering profitable keywords and optimizing content to increase search result rankings. 
• It conducts a comprehensive site audit to identify broken links or duplicate pages. 
• The rank tracker allows you to monitor your website’s ranking for specific keywords, while the ability to analyze traffic from different countries aids in creating an effective content strategy.
• Ahrefs webmaster tool provides detailed insights into your or your competitors’ websites, including top organic search keywords and referring domains.

Price

Does it offer a free version?

If you own a website, you can register for Ahrefs Webmaster Tools to receive free restricted admission to Site Explorer and Site Audit.

2. SEMrush

SEMrush is used by digital marketers, SEO professionals, content creators, and business owners to improve their online presence and stay ahead of the competition. With its comprehensive features and easy-to-use interface, SEMrush has become a popular tool in the digital marketing industry.

Key features

• SEMrush is a comprehensive SEO tool that empowers website owners with a suite of features to enhance their website’s visibility in search engines. Some of the key features that SEMrush offers are:
• Site Audit Tool: SEMrush comes with a powerful site audit tool that scans your website for technical issues and provides customized suggestions to improve SEO. The tool also allows users to generate comprehensive reports and export data for further analysis.
• Paid Advertising Analysis: With SEMrush, users can analyze their paid advertising campaigns, including ad copy, to understand their performance and optimize their ad strategy for better results.
• Competitor Analysis and Keyword Research: SEMrush helps users stay ahead of the competition by providing them with valuable insights on their competitors’ SEO strategies. The platform also offers advanced keyword research tools that help users identify high-value keywords and opportunities to improve their search rankings.
• Social Media Management: SEMrush provides users with tools to manage their social media accounts and track their social media performance. The platform also offers social media advertising features that help users optimize their social media ads for better engagement and conversions.
• Link Building and Content Optimization: SEMrush offers a suite of tools to help users optimize their website’s content and build high-quality backlinks. These features can help improve a website’s search engine ranking and drive more traffic to the site.

Price

Does it offer a free version?

You can use Semrush for free, but it offers limited access.

3. Moz

With Moz, you can access a wide range of services, including keyword recommendations and site crawls, making it a comprehensive tool for all your SEO needs. It also provides valuable insights into your website’s performance and offers suggestions for improving it. Additionally, you can download a free MozBar toolbar, which allows you to view your website’s metrics while browsing any page.

Key features

• Moz crawls your website upon request, identifies technical SEO issues, and suggests ways to improve and fix them.
• You can monitor the performance of hundreds or thousands of keywords that drive traffic to your website across more than 170 search engines.
• Moz’s link index is top-notch, providing detailed metrics for any website in seconds, such as anchor text and Domain Authority.
• Moz can help you discover thousands of potential keywords to target, along with their keyword difficulty scores, competitor analysis, and SERP analysis.

Price

Does it offer a free version?

You can start a free 30-day trial.

4. Google Analytics

Google Analytics allows website owners and marketers to track and analyze website traffic and user behavior. It provides valuable insights into website performance and user engagement by collecting visitor data, including demographics, behavior, interests, and preferences.

Key features

Google Analytics has several features that make it a powerful tool for analyzing website performance.

• It allows you to understand your audience better by providing insights into their demographics and interests, making it easier to target them effectively.
• It enables you to track user behavior on your site, such as visited pages, time spent, and bounce rates. 
• Its mobile app lets you monitor your website’s performance from anywhere. 
• It helps you measure the number and sources of visitors to your site, including search engines, social media, and referral sites. 
• It enables you to measure the effectiveness of various digital marketing campaigns, such as email marketing, social media, and pay-per-click advertising.

Price

Free to use.

5. Google Search Console (GSC)

GSC is a free web service offered by Google that provides website owners with tools and data to monitor and optimize their site’s visibility in Google search results. GSC allows website owners to see how Google crawls and indexes their site and provides information about any errors or issues affecting their site’s performance in search results.

Key features

• Google Search Console offers valuable features, such as identifying issues affecting a particular URL’s appearance in search results. 
• It checks whether a website is mobile-friendly and detects any usability issues. 
• It allows website owners to submit a sitemap to help Google discover new pages.
•  It provides insights into a website’s performance regarding clicks, impressions, and click-through rates.
• It helps website owners check the eligibility of their website for Rich Results and see how many pages from their website are indexed by Google.

Price

Google Search Console is free to use.

6. Google Trends

Google Trends allows users to track the popularity of search terms and topics on Google Search. It enables users to gain insights into people’s search behavior worldwide, such as the relative popularity of a search term over a specific time frame, its geographic distribution, and related topics.

Key features

• Google Trends displays recently popular search queries.
• It allows the comparison of search volumes for multiple terms over a specific time frame.
• Users can view data for different regions and languages, enabling users to compare search trends across different geographical areas.
• The platform provides historical data, showing how search queries have changed.
• By enabling the comparison of search term popularity, it facilitates keyword research and enhances SEO efforts
• The data is updated in real-time, informing users of the latest search trends.

Price

Google Trends is free to use.

7. SEranking

SEranking provides tools for website owners and digital marketers to improve their website’s search engine rankings and online visibility. It offers keyword research, rank tracking, backlink analysis, website audit, competitor analysis, and more. With its user-friendly interface and affordable pricing plans, SEranking is popular among small and medium-sized businesses and digital marketing agencies.

Key features

• It provides accurate keyword position data for your website and clients’ websites across major search engines.
• It identifies reasons your web pages may not rank high and offers solutions.
• It offers a website scoring tool that can evaluate your website’s performance.
• It analyzes competitors’ websites to provide valuable business insights.
• It analyzes anchor texts to measure the health of your backlink profile and develop a strategy for building it.

Price

Does it offer a free version?

 A free trial of SE Ranking is also available.

8. SEO Minion 

SEO Minion is a free browser extension that provides SEO tools designed to help website owners and digital marketers with their search engine optimization efforts. SEO Minion is a lightweight and easy-to-use tool that can help users quickly analyze and optimize their website’s on-page SEO.

Key features

• Analyzes on-page SEO issues, including meta tags, headings, open graphs, etc.
• Identifies all redirects a URL has taken, including Server, MetaRefresh, and Javascript.
• Checks for broken links on a page and categorizes them based on status codes.
• Improves clickthrough rate (CTR) by previewing your website on top of the Google Search Result Page for a chosen keyword.
• Checks Google rankings for a website across multiple locations without personalization.
• Checks Hreflang tags on the page, as well as on all pages linked through the tags.

Price

Free to use.

9. Yoast

Yoast is a popular SEO plugin for WordPress websites. The plugin helps website owners optimize their content for search engines by providing various tools and features. Yoast is known for its user-friendly interface and is suitable for beginners and advanced users. It has become a go-to tool for website owners looking to improve their search engine rankings and drive more site traffic.

Key features

• Yoast helps optimize your content for specific keywords by analyzing the content and making suggestions for improvements.
• It provides a readability score for your content and suggests improvements to make it more readable.
• Allows you to easily add and optimize meta tags such as title tags and meta descriptions.
• Creates an XML sitemap of your website, making it easier for search engines to crawl and index your pages.
• It provides a redirect manager to help you manage and create redirects for broken links on your site.
• Yoast suggests internal links within your content to help improve the structure of your website.
• It provides insights into the content you publish and offers suggestions for improvement.

Price

Does it offer a free version?

Yes, Yoast SEO also has a free version.

10. Screaming Frog

Screaming Frog is a popular tool used for website crawling and analysis. It scans a website’s pages, links, images, and other elements and comprehensively reports its SEO performance. With Screaming Frog, users can identify technical SEO issues, such as broken links and duplicate content. Additionally, the tool offers features such as page title and meta description analysis, XML sitemap generation, and website visualization.

Key features

• Screaming Frog allows you to schedule regular website crawling.
• It provides comprehensive information about all URLs, links, images, and other elements on a website.
• The tool gives detailed data about each page, including page title, meta description, and headers.
• You can customize the crawling process by specifying sections to crawl or excluding certain pages or content. Customization options include setting user agents, applying custom filters, and limiting the number of URLs crawled.
• The tool generates customizable reports that you can export in different formats.

Price

Paid Version – $259 Per Year

Does it offer a free version?

Yes, with limited functions. 

11. Content Harmony

Content Harmony is a marketing tool that helps businesses create compelling content strategies. The platform allows businesses of all sizes to produce high-quality content that resonates with their target audience, driving traffic and increasing conversions. With Content Harmony, users can quickly identify relevant topics, track their progress, and analyze the performance of their content.

Key features

• Content Harmony helps fetch hundreds of data points for the most in-depth SERP analysis.
• Creates detailed content briefs that outline the purpose, target audience, structure, and keywords for each piece of content.
• Analyzes your existing content to identify areas for improvement and provide actionable suggestions for optimization.
• Allows you to manage your content creation process from start to finish, including assigning tasks, setting deadlines, and collaborating with team members.
• It grades the performance of your content across various metrics, including traffic, engagement, and conversions.

Price

Does it offer a free version?

No.

12. Surfer SEO

Surfer SEO gives users data-driven recommendations for optimizing their website’s content. It uses a proprietary algorithm that considers hundreds of on-page factors and provides users with actionable insights to improve their website’s SEO performance. Overall, Surfer SEO can help users increase their website’s visibility in search results and attract more organic traffic.

Key features

• It conducts an in-depth analysis of top-ranking pages for a given keyword, assessing their domain authority, page authority, and backlinks.
• It performs a comprehensive site audit to identify common technical SEO issues, such as missing alt tags, duplicate content, and broken links.
• It enables users to monitor and track their website’s search engine ranking.
• It offers a keyword research tool that delivers comprehensive information on search volume.
• It provides detailed insights into a website’s on-page and off-page SEO.

Price

Does it offer a free version?

Surfer SEO offers a 7-day free trial.

13. GTmetrix

GTmetrix is a website performance analysis tool that provides insights into how well a website performs and offers suggestions on improving its speed and overall user experience. It generates a detailed report highlighting key metrics such as page load time, page size, and the number of requests made by the website. GTmetrix also provides a performance score and grades the website on various factors such as page load optimization, content optimization, and browser caching.

Key features

• GTmetrix can analyze the speed and performance of any webpage by running it through a series of tests.
• Measures how long it takes for a page to load, including all resources like images, scripts, and stylesheets.
• Provides detailed recommendations for improving a page’s performance, including suggestions for optimizing images, reducing the size of resources, and improving caching.

Price

Does it offer a free version?

Yes, with limited functions. 

14. Keywords Everywhere

Keywords Everywhere is a browser extension that provides valuable keyword research data to users. It offers search volume, cost per click, and competition data for keywords on various platforms. This tool helps optimize content by providing insights into what people are searching for and how competitive those keywords are. 

Key features

• Keywords Everywhere is a tool that offers search volume, competition, and CPC data for various keywords on different websites.
• It suggests related keywords to help with keyword research and enables users to create and save lists of keywords for future reference.
• Users can customize settings, such as the number of results displayed and the currency used for CPC data.
• The tool is used for organic and paid searches.

Price

1 Credit = 1 Keyword.  Credits expire after one year.

$10 – 100,000 credits

$50 – 500,000 credits

$100 – 1,000,000 credits

15. Answer the Public

Answer the Public provides insights into the questions and phrases people are searching for on search engines. It utilizes search data to visualize the most common search queries related to a specific topic. Answer the Public is commonly used by content creators, marketers, and SEO professionals to identify trending topics and to develop content that meets the needs and interests of their target audience. 

Key features

• It generates location-specific questions and keywords for targeted local SEO.
• It identifies popular inquiries about a specific topic or keyword.
• It offers related keywords and phrases for SEO, content creation, and keyword research.
• It presents data in question, preposition, and comparison formats. 
• It supports multiple languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
• It provides the option to download data in CSV or Excel format.

Price

Does it offer a free version?

It offers a Zero Risk-Free Trial | Pay Nothing for 7 Days | Cancel Anytime

16. Sitebulb

Sitebulb is a website auditing tool that analyzes websites and identifies any technical issues that may impact their performance in search engine rankings. With Sitebulb, users can gain insights into their website’s performance and receive recommendations for improving their website’s SEO, user experience, and overall online presence.

Key features

• Sitebulb offers audit scores to provide context and create executive summaries for clients and management.
• It can customize PDFs for different use cases, such as sales prospecting and client or C-level reporting.
• It allows the user to review the change history for any metric to show improvements graphically.
• It utilizes visualizations to identify patterns and embeds graphs to express complex ideas quickly.
• It enables the user to create custom reports with specific data columns, filters, and sorting options.
• It has the ability to crawl large websites and unlimited domains.
• It performs complete audits for all clients, regardless of size or quantity.

Price

Does it offer a free version?

Sitebulb offers a 14-day free trial. 

17. Ubersuggest

Ubersuggest is a powerful keyword research tool that can help website owners, content creators, and marketers find high-performing keywords and phrases to boost their search engine rankings and drive more website traffic. With its user-friendly interface and extensive database of keywords and phrases, Ubersuggest is a must-have tool for anyone looking to optimize their online presence and grow their audience.

Key features

• Ubersuggest generates ideas for blog posts and articles based on user-provided keywords.
• It analyzes website backlinks, organic search traffic, and top organic keywords.
• The tool measures website performance and offers suggestions for improvement.
• You can generate a list of keywords based on what works for the competitors.

Price

Does it offer a free version?

For monthly payments, it offers a 7-day free trial. 

18. Clearscope

Clearscope is a content optimization platform to help creators improve their online content. It analyzes text and provides recommendations for keywords, related phrases, and another language to help optimize content for search engines and increase website traffic. Clearscope allows businesses and individuals to create high-quality, readable, and searchable content, making it a valuable tool for anyone looking to improve their online presence.

Key features

• Clearscope allows you to organize your content optimization efforts into campaigns for better tracking and reporting.
• You can easily group related keywords and content topics for more efficient optimization and analysis.
• The content management feature allows you to easily manage and track your content optimization efforts, including optimizing existing content and creating new content.
• Clearscope optimizes your content to increase conversions and achieve your business goals.

Price

Plan            Price

Essentials    $170

Business     Custom pricing

Enterprise   Custom pricing

Does it offer a free version?

No, it does not.

19. Botify

Botify is a website optimization platform that provides marketers comprehensive insights into how search engine crawlers access and interpret their website content. It allows marketers to identify and fix technical SEO issues, optimize website structure and content, and monitor website performance. With Botify, marketers can improve website visibility and search engine rankings and drive more organic traffic and revenue.

Key features

• With Botify’s rank-tracking feature, you can monitor the performance of your website’s pages in SERPs for various keywords and phrases.
• It allows you to see the evolution of a page with Historical HTML
• It spots trending data and regression with metrics tables.
• Botify enables users to adjust the speed of website crawling, with a maximum capability of verifying and indexing up to 250 pages per second.

Conclusion

SaaS SEO tools are effective solutions for managing and optimizing SEO efforts in a scalable and cost-effective manner. They provide many features and functionalities to help businesses analyze their website’s performance, identify issues, and optimize their content and keywords for better search engine rankings.