Podcasts have become the favorite format of information consumption as they have a broad reach and are accessible, with 116 million Americans reporting that they’ve listened to a podcast in the last month.
There are podcasts on almost any topic you can think of, with SaaS podcasts becoming a favorite in the industry due to podcasting being a way of proving your position as an industry leader. These podcasts are a great way to get insight into the experiences of entrepreneurs and business leaders and grow your skills and strategies.
Following SaaS podcasts can be advantageous because of the following:
- Highly accessible: You can listen to podcasts on any device, listen to them online, or download them for later. Another point is that almost all podcasts are free.
- Connect with the host: You’ll be able to connect with the host and guests mentally, thus understanding the subject matter better.
- Ability to multitask: All you need to follow a SaaS podcast is listening; therefore, you can do so by doing any activity, such as walking, doing house chores, driving, etc.
In this article, we’ve compiled a list of the 17 best SaaS podcasts for you to learn and benefit from.
1. The SaaS Podcast
The SaaS podcast, hosted by Omer Khan, is one of the best podcasts for SaaS, loaded with valuable information covering various topics in the SaaS industry. With more than 300 episodes still running, you’ll find in-depth interviews with entrepreneurs and founders who share their stories of success, failure, struggle, and growth. This way, you’ll get insight to help you build, launch and grow your SaaS business.
Some of the most recent episodes cover SaaS lessons on finding your ideal customer profile, turning rejection into success for your SaaS startup, and more.
Available on: Spotify, Apple Podcasts, and Google Podcasts
Average episode time: 48 Minutes
Podcast upload: Every Monday
2. Confessions Of A B2B Marketer
Hosted by Tim Hunt, this podcast aims to solve the challenges of growing and expanding his successful B2B SaaS (bCast.fm) business and agency (Fame.so). You’ll get to follow him as he explores B2B marketing, meeting friends, business associates, and family en voyage.
Additionally, you’ll find answers to what makes some B2B businesses grow seamlessly while others struggle, what they do differently to attract customers, and many more.
Their most recent episodes include “The Truth About Cold Email with Raul Kaevand,” “Bootstrapping to $60k MRR with Arvid Kahl,” “The Truth About B2B Communities with Jared Robin,” etc.
Available on: Spotify, Apple Podcasts, Google Podcasts, SaaS Marketer
Average episode time: 30 Minutes
Podcast upload: Every Wednesday
3. SaaS Growth Stacking
Hosted by Dan Martell, this podcast is great for business leaders and entrepreneurs in the SaaS industry who want to grow their businesses. You’ll get first-hand insight from Dan on effectively implementing the SaaS Growth Stacking framework. You’ll also find discussions on various topics, such as customer acquisition, activation, monetization, optimization of metrics, etc.
Some of their recent SaaS episodes focus on high-demand SaaS ideas, pricing strategies that will boost revenue, mistakes SaaS companies make when choosing a lawyer, etc.
Available on: Google Podcasts, Spotify, Apple Podcasts
Average episode time: 16 minutes
Podcast upload: Once a week
4. Growth Hub Podcast
Brought by Advance B2B, this podcast will help you advance your B2B marketing skills and level up your knowledge. You’ll also get to learn website development, and customer research, with a mix of strategic frameworks, actionable insights, and first-hand experiences from the leaders of the SaaS industry.
This podcast includes a variety of topics, such as the future of demand generation, how to gather the perfect SaaS team, building a billion-dollar SaaS company, etc.
Available on: Spotify, Apple Podcasts, and Google Podcasts
Average episode time: 40 minutes
Podcast upload: Once a month
5. SaaS Sessions
Based in India, this podcast features informative sessions by prominent SaaS leaders in India and across the globe, with their experiences, struggles, and lessons being at the center of each episode.
This podcast, alongside the Saas industry, also delves into topics such as marketing, remote working, customer service, SaaS technologies (virtual phone numbers), etc.
Their most recent episodes include “Security & Compliances 101 for SaaS Startups,” “Product Led Growth,” “SaaS Ops 101,” and others.
Available on: Spotify, Apple Podcasts, and Google Podcasts
Average episode time: 30-40 Minutes
Podcast upload: Once a month
6. The Official SaaStr Podcast: SaaS | Founders | Investors
As one of the top SaaS podcasts with a large following, SaaStr hosts Jason Lemkin and Harry Stebbings interview some of the most prominent operators and investors to get insight into their strategies for attaining and maintaining success in the SaaS industry. You’ll get the chance to learn from operators how to get from $0 to $100m ARR faster, what are the elements of hiring, etc., and from the investors, you’ll learn what SaaS metrics they focus on, what they look for in SaaS founders, etc.
Their recent episodes focus on the impact of generative AI on software, top mistakes founders make, scaling a SaaS sales team while building culture, etc.
Available on: Apple Podcasts, Spotify, and iHeartRadio
Average episode time: 25 minutes
Podcast upload: 3 times a week
7. The Top with Nathan Latka
With the host, Nathan Latka being one of the most well-informed entrepreneurs in the industry, this podcast offers in-depth insight into the mind of the world’s top SaaS entrepreneurs. Nathan spends 15 minutes interviewing SaaS founders. You’ll find episodes on various topics, such as user testing, UX research, ARR, etc. You’ll also learn how SaaS founders launched, built, and grew their businesses.
Some of the most recent episodes include “Restaurant SaaS Grows from $8k MRR to $35k MRR in 12 months,” “How He Grew Nutisense From $12m to $45m ARR Last 12 Months for Health SaaS,” etc.
Available on: Spotify, Google Podcasts, and Apple Podcasts
Average episode time: 18 minutes
Podcast upload: 6 times per week
8. Build Your SaaS by Transistor.fm
Led by the founders of transistor.fm, Jon Buda and Justin Jackson, who have in-depth discussions about mindful technology, bootstrapping, and software and coding; this podcast gives insight on what’s necessary to build an efficient company. They also discuss the condition of the prosumer SaaS market, bootstrapping in France, how to have a calm company, etc.
The hosts take a unique approach to their topics, such as recent episodes delving into “Super Fun Saas Tax,” “Nobody in SaaS Wants to Talk About This,” “What Does My Daughter Think of The Podcast Industry,” and more.
Available on: Spotify, Google Podcasts, Apple Podcast
Average episode time: 45-60 Minutes
Podcast upload: 3-4 Episodes per month
9. The SaaS Revolution Show
Brought to the public with the help of SaaStock media and hosted by Alex Theuma, this podcast allows you to pick up tactics and ideas from some of the most prominent and famous European SaaS leaders. You’ll get first-hand insight into SaaS struggles, attracting and keeping customers, how to build and grow a SaaS business, and many more. It’s also a beneficial podcast for getting acquainted with the industry.
Their most recent episodes include “The Top Growth Pitfalls That You Aren’t Expecting,” “Why SaaS Companies/ CEOs Need to Figure Out Owned Media,” “How ClickUp Grew to Over 6M Users in 5 Years,” etc.
Available on: Apple Podcasts, SoundCloud, Google Podcasts, PlayerFM, and Spotify
Average episode time: 36 minutes
Podcast upload: Weekly
10. The SaaS Venture
As one of the leading SaaS podcasts in 2022, The Saas Venture Podcast, led by Aaron Weiche and Darren Shaw, provides insight into the experiences, journeys, and challenges of bootstrapped SaaS businesses. This podcast primarily focuses on the fundamentals of entrepreneurship development.
Some of their most recent episodes revolved around the benefits of user feedback, the power of momentum, mining for growth opportunities, etc.
Available on: Apple Podcasts, Spotify, and Google Podcasts
Average episode time: 45-50 minutes
Podcast upload: Once or twice a month
11. Better Done Than Perfect Podcast
This podcast is for a wide range of professionals, such as marketing managers, customer success managers, and product managers. There, SaaS professionals share their stories on customer retention, customer success, content marketing in SaaS, etc.
The podcast is divided into seasons; the first season was focused on user onboarding (challenges, successes, and ultimate advice). The latest season focuses on SaaS content marketing with topics such as editing content, SaaS content strategy, producing technical content, web copies for SaaS, etc.
Available on: Spotify, Google Podcasts, and Apple Podcasts
Average episode time: 41 minutes
Podcast upload: Twice a month
12. The Startup Chat
This podcast, led by Steli Efti and Hiten Shah, two very successful entrepreneurs, provides first-hand insights from the hands-on of startup and business life. You’ll be able to discover more about the latest news on startup technologies and tips on turning your startup into a real success and growing your SaaS business.
Some of the most recent episodes delve into “How to Acquire and Cross-Promo SaaS Apps,” “Is There Too Much Saas,” and more managerial tips for business leaders.
Available on: Google Podcasts, Spotify, Apple Podcasts
Average episode time: 20 Minutes
Podcast upload: Tuesdays and Fridays (inactive)
13. SaaS Open Mic by ChartMogul
The Saas Open Mic podcast has an interview style, where the people behind highly successful businesses give insight into the factors that contributed to their success. This podcast aims to help SaaS businesses better understand their customers and achieve long-term goals.
Some of their most recent episodes focus on SaaS metrics that matter to investors, pricing migration, from service to SaaS, the future of product-led sales, etc.
Available on: Google Podcasts, Spotify, and Apple podcasts
Average episode time: 25-30 Minutes
Podcast upload: Twice a month
14. This Week In Startups
Led by Jason Calacanis, this podcast will help you stay up to date with the most recent business events and news in the SaaS industry. Their podcast also covers a wide range of topics, such as strategies for investing in an overheated market, U.S. chip industry updates, and many others.
Some of the most recent episodes include “Stephen Wolfram on AI’s rapid progress & the Post-Knowledge Work Era,” “ANGEL: Threshold VC’s Emily Melton on Market Distortion, Healthcare Investing & Culture,” etc.
Available on: Apple Podcasts, Soundcloud, and Google Podcasts
Average episode time: 1 hour
Podcast upload: Daily
15. SaaS Breakthrough
Hosted by David Abrams, this podcast is the insider’s guide to SaaS marketing, where you can dive into real-life case studies. You’ll be able to learn more about how other SaaS businesses implement marketing and growth strategies and discover what works and what doesn’t for your business.
Some of the best episodes include “Top 10 SaaS Insights,” “2019 SaaS Insights from 50 Incredible Marketing Experts,” “Top Lessons from SaaStock 2018,” etc.
Available on: Apple Podcasts, Spotify, and Stitcher
Average episode time: 45 minutes
Podcast upload: Twice a month
16. SaaS Insider Podcast
The host, Shira Abel of Hunter and Bard, interviews a new SaaS insider in each episode and offers insight on how to grow your SaaS business, tackle challenges, and which mistakes business owners need to avoid.
With 93 episodes uploaded and the podcast being inactive for now, you’ll still be able to get practical insight and advice. Some of the best episodes are “Josh Haynam on Affiliate Marketing and Growing a SaaS Business,” “Adam Stein on Product Marketing and Satisfying Your Sales Team,” and “Whitney Sales on Growing and Selling in New Markets.”
Available on: Apple Podcasts and Google Podcasts
Average episode time: 45-50 minutes
Podcast upload: 3-4 times per month (inactive)
17. SaaS Half Full
Inspired by the conversations that take place in a bar after events and conferences, this podcast aims to provide insight from the top marketing leaders on how they craft unique strategies for success.
Some of their most recent episodes include “What You Can Learn From a B2B Mystery Shopper,” “The Subjectivity of SaaS M&A,” “What Marketers Can Learn From Netflix,” etc.
Available on: Apple Podcasts, Google Podcasts, and Spotify
Average episode time: 30 minutes
Podcast upload: Once a month
The Bottom Line
Podcasts have become a necessary tool to stay ahead in the ever-growing industry of SaaS. By tuning in to the podcasts mentioned above, you’ll have access to a massive wealth of information, advice, and insights from industry experts and leaders.
