B2B buyers find value in blogs but prefer brief engagement
Blogs play a significant role in informing B2B purchase decisions, with most buyers finding value in the content provided but preferring to consume it within a relatively brief timeframe.
According to the responses of B2B buyers regarding the time spent reviewing blogs during their research for a purchase, a significant majority of 67% reported spending between 5 and 30 minutes. It suggests that many B2B buyers find value in consulting blogs as part of their decision-making process but allocate a relatively short amount of time to this activity.
Additionally, 17% of the respondents indicated spending 30 to 60 minutes reviewing blogs, and only 5% reported spending more than 60 minutes.