How Superlinks Helped 123formbuilder Rank #1 And Get Passive Backlinks Everyday

Ranked #1
for "customer services statistics"
high quality links
organic backlinks every month

123FormBuilder is a comprehensive solution for businesses aiming to seamlessly integrate beautiful forms into their websites. With features like collecting consumer data, using dynamic fields, and implementing payment integrations, 123FormBuilder ensures a smooth and user-friendly experience for website visitors.

Industry: SaaS

Location: Romania

Services Provided: Content Marketing, Link Building


123FormBuilder was already a powerhouse in its domain. With a strong brand, an impressive Domain Rating, and a flood of traffic, they were at the pinnacle of their game. 

However, they pinpointed a gap: the need to craft high-quality content pages that, when combined with quality link-building, would surpass their competitors in search rankings.


Superlinks, with its expertise in content marketing and link building, was the chosen partner to craft a strategy for 123FormBuilder. Here’s the strategy we followed:

In-depth Competitive Analysis

We started with a comprehensive understanding phase, digging deep into 123 Form Builder’s business model, unique selling points, and specific market challenges. This helped us ensure our approach was tailored and optimized for success.

Quality Control

We removed or disavowed any harmful or low-quality backlinks that could hinder performance. This focus ensured that 123FormBuilder’s backlink profile remained sterling, supporting our growth strategy.

On-Site Optimizations

We reviewed the website's internal linking structure and optimized it to improve the effectiveness of our campaign. This wasn’t just an optimization; it was a strategic enhancement, both guiding visitors through a journey of engaging content, and signaling to search engines the site’s relevance and value.

Creating Linkable Content Magnets

Our in-house content marketing team crafted compelling linkable content assets that resonated with the audience, turning those pages into link magnets that organically attracted high-qualitative and relevant backlinks passively.

Outreach Strategy

We crafted a custom outreach strategy targeting high-value and relevant sites to foster meaningful relationships and push our statistics assets to the first page of SERP. We didn’t just seek links; we pursued meaningful connections, carefully selecting opportunities that shared a synergistic alignment with 123FormBuilder’s vision and audience.

Smooth Communication

We optimized our outreach processes, ensuring every message sent was clear, concise, and delivered to the right contact at the right time while maintaining a high delivery and engagement rate.



Our strategy for 123FormBuilder yielded impressive outcomes. We built over 200 high-quality backlinks (and counting) for the “Customer Service Statistics” page.

Most importantly, this content piece now ranks first for “customer service statistics” keyword (over 1.2k monthly searches), outshining industry giants like Helpscout, Oberlo, Nextiva, Forbes, Zendesk, HubSpot, and Zippia.

By getting to the top, this page not only gets passive backlinks every day but also sends a great amount of traffic to their website.

"We're very happy with Superlinks & their approach to link building. We began a project as an experiment and they constantly tweaked their approach to deliver on their promise: to be on top of Google search results. We've just started our second project now and I look forward to the future"
Florin Cornianu
CEO At 123FormBuilder

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