Casino.ca is not just another online gambling platform; it’s a guide and a trusted friend for Canadian gamblers. With an extensive array of ratings and reviews for various popular gambling sites in Canada, Casino.ca has positioned itself as the go-to site for making informed gambling choices. However, building links in the casino industry is a challenging feat, and Casino.ca was no exception to this rule.
Location: United States
Services Provided: Content Marketing, Link Building
Casino.ca had everything going for it: a well-established brand, plenty of resources, and a loyal customer base. But one obstacle was affecting its SERP rankings for the keywords they were targeting: the lack of linkable content assets that others would love to link to passively.
This was more than a challenge; it was a barrier that was hindering their growth and visibility in a highly competitive market.
Understanding the gravity of the situation, Casino.ca partnered with Superlinks and embarked on a strategic journey to overcome this challenge.
Our solution was not a one-size-fits-all approach but a carefully crafted strategy that included:
We started with a comprehensive understanding phase, immersing ourselves in Casino.ca’s business model, unique selling points, and specific market challenges. This ensured a tailored approach, optimized for success in the competitive casino industry landscape.
A thorough clean-up operation was undertaken to remove or disavow any harmful or low-quality backlinks that could hinder performance. This focus ensured that Casino.ca’s backlink profile remained sterling, supporting our growth strategy.
The internal linking structure of the website was reviewed and optimised to improve the effectiveness of our campaign. This wasn’t merely an optimization; it was a strategic enhancement, seamlessly guiding visitors through a journey of engaging content while also signaling to search engines the site’s relevance and value.
Our in-house content marketing team crafted compelling linkable content assets that resonated with the audience, turning those pages into link magnets that organically attracted high-qualitative and relevant backlinks passively.
A custom outreach strategy was crafted targeting high-value and relevant sites to foster meaningful relationships and boost our content assets to the first page of SERP. We didn’t just seek links; we pursued meaningful connections, carefully selecting opportunities that shared a synergistic alignment with Casino.ca’s vision and audience.
We optimized our outreach processes, ensuring every message sent was clear, concise, and delivered to the right contact at the right time while maintaining a high delivery and engagement rate.
The results were nothing short of spectacular. Since the start of the link-building campaign in March 2023, Casino.ca’s traffic value has skyrocketed by +$303,000. But that was just the tip of the iceberg. The organic traffic saw an astounding increase of 377%, a trend that is expected to continue.
Casino.ca’s case study is a testament to the power of a well-thought-out and executed link-building strategy. It’s not just about building links; it’s about building the right links with the right strategy. The journey from identifying the challenge to reaping the rewards was a collaborative effort that ultimately paid off.
With a 288% increase in organic traffic and a substantial boost in traffic value, Casino.ca has not only overcome the challenge but set a new benchmark in the industry. The future looks promising, and with continued efforts, Casino.ca is poised to reach new heights.